Top 5 Reasons to Use Press Releases to Promote Business Clients - Lessons for Private Label SEO Resellers

Private label SEO resellers are no strangers to press releases. They know that providers often resort to this type of content whenever they want a particular page or website to rank high on Google. In fact, if you examine the content creation packages of outsource SEO providers, you'll notice that they have press releases, along with other staples like articles and blog posts.

What is a Press Release?

Press releases are a type of content that lets the world know that there's something about your website or your business. In the case of SEO resellers, it's a product they offer to clients that need to get the word out about their new products or services. 

According to PRweb, a press release distribution site, a submission must at least be newsworthy, objective, and legally accurate. "The news announcement must be clearly stated in the headline. Not everything is news," states the site's editorial guidelines. 

The site, like other submission sites, also does not distribute advertisements, sexually explicit content, and of course, spam. Obviously, it also does not publish works of fiction! You can check out the full list of press release guidelines here.

Top 5 Reasons Businesses Need Press Releases

1 Announce New Product/Service

Unlike bigger counterparts, local small businesses do not have the money to announce their new offerings via traditional media. Unlike massive brands, they cannot pay for TV or radio commercials. They cannot afford a spread on the local daily. Good thing online press releases can cover this job. Submission sites can pick up the story on your new product and service and announce it to the world. 

2 Educate Prospects

As a release is quite similar to a news story, it can also be used to educate people. Prospects who want more information about your products can refer to your press release. And with the latest algorithm updates by Google, it is now more advisable to have a press release with a decent length. Anything between 600 and 800 words is good. With this length, you can release more information about your new product, including details that you won't be able to insert in a limited classified ads space.

3 Pick Up Media Attention

If you think online press releases only work in the online world, you are mistaken. That's because media outlets are often subscribed to press release submission sites. They can therefore pick up your release and do a story about it, especially if they find it newsworthy. As a private label SEO reseller, you should ensure that your provider can write newsworthy press releases. Such quality will make it easier to attract the attention of media outlets.

4 Instant Credibility

Press releases are particularly helpful to new websites and businesses because they carry instant credibility. A prospect looking for more information about your client would want to see a third party site to verify your client's online reputation. Submission sites are perceived as authority sites and they can help establish your clients' credibility. 

3 Drive Targeted Traffic 

With Google's updating of their help page on link schemes, stuffing press releases with overly optimized anchor text is now considered a link scheme. That doesn't mean you can no longer insert a link on press releases. You can simply make them "no follow," which means they won't pass Page Rank. They can still drive traffic, and high quality traffic at that.

"Remember, press releases reach a community of influencers. Journalists and other bloggers from your niche could see your release and send you highly targeted traffic as a result," says PRWeb director of product management Jiyan Wei in a post at Problogger.

What About Press Release for SEO?

While they were the rage a few years back, today's online press releases are no longer as powerful when it comes to link building. In fact, Sarah Skerik, vice president for content marketing at PR Newswire says, "None of this has anything to do with link building and SEO."

"We believe the value press release distribution provides is in discovery, not links. Driving messages deep into audiences and generating authentic reads, clicks and visibility among relevant audiences and social shares - that's where press releases add value," she says in an interview with online marketing website Search Engine Watch.

So Press Releases Are Dead?

Today's leading private label SEO reseller providers no longer use press release submission sites to gather high quality back links. Much of this has to do with Google's recent statement that press release links should be "no follow."

As you look at the top 5 reasons above, you'll notice that press releases merely evolved from being link juice sources to quality traffic generators. They help your clients reach the right people--prospect buyers and influential media people or outlets.