Facebook, iPhone Justify Why Private Label SEO Org Recommends Social Media Optimization, Mobile Responsive Web Design

If your private label SEO reseller provider offers social media optimization (SMO) as well as mobile responsive web design, you must be thankful. That's because these two services, apart from search engine optimization, are hot commodities. Local businesses and professionals, AKA your clients, are looking for marketers and providers who can carry out these services for them.

What's our basis? First of all, this blog's owner is also a white label SEO reseller. For that reason, he is exposed to clients all time and when it comes to online marketing and web design programs, SMO and mobile responsive are most in demand. Business owners are starting to understand the importance of these particular services in growing their business.

The second basis is a social sharing study carried out by ShareThis, developers of the popular sharing platform.

Mobile Beats Desktop on Social Sharing

The June 2013 research was conducted by monitoring over 2.4 million websites that are part of the ShareThis network. According to the study, users were almost twice as likely to share content while using mobile devices, as opposed to when using desktop. Broken down by websites, Facebook is the most used social media network when it comes to sharing, topping both desktop and mobile sharing platforms. Some 56.5% of users share content via Facebook on their desktop but mobile users are a bit ahead with 60.3%. Pinterest was the second most used website for sharing in mobile, garnering 18.9%, enough to beat Twitter, which posted a 13.6% score. Private label SEO reseller partners should note that these three social media sites are the only ones that posted double-digit percentages.

Mobile dominates social sharing (Source: ShareThis)

On the desktop side, sharing via email remains popular at 9.6%. Twitter, Pinterest, reddit, and Tumblr were all under the 10% mark.

iPhone Leads Social Sharing Devices

We already know users are more likely to share social content using their mobile devices. Specifically, the iPhone emerged as the most popular sharing mobile device. Researchers said 12.4% of respondents share content via their iPhone. Meanwhile, Android came in at second place with 7% while BlackBerry ended up third with just 6.3% of shares.

Broken down by websites, content from Facebook was most through the iPhone. Some 66.4% of users shared FB content via their Apple phone. Twitter was far away in second place at 15,8% while Pinterest completed the top three was at 14.2%. It's a different story when it comes the iPhone's bigger cousin, the Apple iPad. Pinterest beat both Facebook and Twitter when it comes to sharing content via the iPad. Digital marketing data provider eMarketer said that it has to do with Pinterest being an image-sharing site, and its content being "better viewed on larger-screen devices."

Social Media Optimization and Sharing

Private label SEO reseller providers often go beyond search engine optimization. The better ones also offer social media optimization. They understand the value of having visible and active accounts on social networks. With the survey results discussed above, you know that as a reseller, you need to educate your clients on the importance of social.

Internet users are logging into social networks and are sharing content. Sharing means more people will see your clients' content, will visit their website, and hopefully will buy something. People are using Facebook, Twitter, and Pinterest, among other networks, so you must have accounts at these three networks. The clicks your client can get from social media properties can result in leads and then sales. But it should not end there as the study says a lot more.

Mobile Responsive Web Design and Sharing

Facebook, Pinterest rule social sharing (Source: ShareThis)

As you can see, users are more likely to share content while using a mobile device such as a smartphone, laptop, and tablet. Imagine what they would do if they clicked a link from Facebook, ended up on your site, and saw that the website is a mess? Truth is many of today's websites are not properly configured to load properly on mobile devices. For this reason, users often see a misconfigured website that looks like it was hacked.

They will never trust such site and you can be sure that they will never share content from those kinds of sites. That means you not only waste the opportunity presented by sharing through social networks, you also waste the chance of getting leads by not making your website mobile ready. A business with a mobile responsive website on the other hand, is accommodating mobile visitors as usual and is ready for social sharing all the time.

White label SEO resellers like us need to anticipate news like this so that we can adjust our tactics for the good of our clients. The emergence of Facebook as the most used social sharing site, and iPhone as the top mobile device for sharing, should teach us a lesson or two about expanding our businesses beyond SEO. Search engine optimization is the meat and potatoes of today's SEO reseller business but when our clients need more, we should be open to providing more for them. They need SMO and mobile responsive websites.