Private label SEO
resellers are no strangers to press releases. They know that providers often
resort to this type of content whenever they want a particular page or website
to rank high on Google. In fact, if you examine the content creation packages
of outsource SEO providers, you'll notice that they have press releases, along
with other staples like articles and blog posts.
What is a Press Release?
Press releases are a
type of content that lets the world know that there's something about your
website or your business. In the case of SEO resellers, it's a product they
offer to clients that need to get the word out about their new products or
services.
According to PRweb, a
press release distribution site, a submission must at least be newsworthy,
objective, and legally accurate. "The news announcement must be clearly
stated in the headline. Not everything is news," states the site's
editorial guidelines.
The site, like other
submission sites, also does not distribute advertisements, sexually explicit
content, and of course, spam. Obviously, it also does not publish works of
fiction! You can check out the full list of press release guidelines here.
Top 5 Reasons Businesses Need Press Releases
1 Announce New
Product/Service
Unlike bigger
counterparts, local small businesses do not have the money to announce their
new offerings via traditional media. Unlike massive brands, they cannot pay for
TV or radio commercials. They cannot afford a spread on the local daily. Good
thing online press releases can cover this job. Submission sites can
pick up the story on your new product and service and announce it to
the world.
2 Educate Prospects
As a release is quite
similar to a news story, it can also be used to educate people. Prospects who
want more information about your products can refer to your press release. And
with the latest algorithm updates by Google, it is now more advisable to have a
press release with a decent length. Anything between 600 and 800 words is good.
With this length, you can release more information about your new product,
including details that you won't be able to insert in a limited classified ads
space.
3 Pick Up Media
Attention
If you think online
press releases only work in the online world, you are mistaken. That's because
media outlets are often subscribed to press release submission sites. They can
therefore pick up your release and do a story about it, especially if they find
it newsworthy. As a private label SEO reseller, you should
ensure that your provider can write newsworthy press releases. Such quality
will make it easier to attract the attention of media outlets.
4 Instant Credibility
Press releases are
particularly helpful to new websites and businesses because they carry instant
credibility. A prospect looking for more information about your client would
want to see a third party site to verify your client's online reputation.
Submission sites are perceived as authority sites and they can help establish
your clients' credibility.
3 Drive Targeted
Traffic
With Google's updating
of their help page on link schemes, stuffing press releases with overly optimized
anchor text is now considered a link scheme. That doesn't mean you can no
longer insert a link on press releases. You can simply make them "no
follow," which means they won't pass Page Rank. They can still drive
traffic, and high quality traffic at that.
"Remember, press
releases reach a community of influencers. Journalists and other bloggers from
your niche could see your release and send you highly targeted traffic as a
result," says PRWeb director of product management Jiyan Wei in a post at Problogger.
What About Press Release
for SEO?
While they were the rage a
few years back, today's online press releases are no longer as powerful when it
comes to link building. In fact, Sarah Skerik, vice president for content marketing
at PR Newswire says, "None of this has anything to do with link building
and SEO."
"We believe the value
press release distribution provides is in discovery, not links. Driving
messages deep into audiences and generating authentic reads, clicks and visibility
among relevant audiences and social shares - that's where press releases add
value," she says in an interview with online marketing website Search
Engine Watch.
So Press Releases Are Dead?
Today's leading private
label SEO reseller providers no longer use press release submission sites to
gather high quality back links. Much of this has to do with Google's recent
statement that press release links should be "no follow."
As you look at the top 5
reasons above, you'll notice that press releases merely evolved from being link
juice sources to quality traffic generators. They help your clients reach the
right people--prospect buyers and influential media people or outlets.
