Question: Are You Reselling Private Label Online Reputation Management?

 

Online reputation management is among the relatively new services offered by private label SEO providers. From a marketing perspective, ORM is simply monitoring and influencing the reputation of an individual or a business on the Internet. According to Wikipedia, reputation management "was originally coined as a public relations term, but advancement in computing, the Internet and social media made it primarily an issue of search results."

But exactly what is ORM for private label SEO resellers? 

For many it is treated as an "extra" or additional service, apart from search engine optimization which is the main product. They think of it as a complementary service that is very much suited for companies that are paying to get SEO. What resellers do not understand is that online reputation can be a precursor to many other private label services, not just an extra or add-on. 

 Or reselling ORM services? You should!

Online Reputation Management Statistics

Here are some figures that can make you -- and your clients -- seriously consider acquiring ORM services:

• 57% of consumers read reviews before deciding to book a hotel, says TripAdvisor
• 40% of consumers who leave a hotel's website to validate their decision actually end up booking a room elsewhere, says Tnooz
• 90% of HR recruiters consider searching a candidate on Google as common practice, says Ruby Media Group
• 57% of users now search what information is posted about themselves online, says Pew Internet
• 83% of companies will face a crisis that will negatively impact their share price between 20% and 30%, during the next five years, says Oxford-Metrica

We could go on but the meaning behind these numbers is the same. Everyone in the sales funnel -- from consumer to seller -- is concerned about their online reputation. It is more important for sellers to manage their online reputation because it impacts sales. That is why it is important to resell private label online reputation management and is the reason why you should be reselling it as well.

Some companies and individuals have yet to realize what ORM can do to their businesses. By letting them see the positive and negative results of this service, you'll be able to convince them to acquire your services.

Among the many prospects you can pitch private label online reputation management services are:

• Entrepreneurs - These are people who are very passionate about what they do. They are personally invested in their businesses and that alone is enough for them to take action to protect whatever they have built so far. While they cannot stop people from posting negative comments elsewhere, they can counter these negative comments by answering with more positive posts. Or, they can hire you to do so.
• Local Businesses - As the marketing adage goes, nothing beats word of mouth as the best sales promotion. Local businesses are in the prime position to benefit from ORM because people search online but buy locally.
• SME - Small and medium enterprises do not have large marketing budgets, especially when compared with large corporations. But they if you make them understand the importance or ORM, they will consider it.
• Executives - A survey by New York-headquartered PR firm Hill & Knowlton revealed that 87% of respondents believe the CEO’s reputation is an important part of a company’s reputation. Need I say more?
• Freelancers - Freelancers get recommendations from clients that found their service satisfactory. They get a lot of negative -- and sometimes unfair -- reviews from clients who weren't happy with their work.

Positioning and Using Data to Convince Your Market

What you should remember here is that pitching ORM to targets means you need to adjust your approach based on what field they belong to. For instance, the hotel statistics will work better, obviously, for hotel businesses. Although they can also be used for similar lodging businesses like motels, inn, and resorts. You need to adjust the data you will use to better suit your market. Better yet, you can come up with a document that contains general statistics about ORM and then include a "customizable" section, which you can adjust based on the target you are about to pitch your services to.