Question: Are You Qualified to Resell Private Label SEO Services?

Private label SEO is basically a partnership. It is the bond between the provider and reseller that matters. This bond needs to be strong. Otherwise, the partnership will collapse and in most cases, it's the reseller that's left buried underneath the rubbles. Why so? Because he's in the middle of the business flow! If the business collapses, he will lose providers and clients alike. He will lose both supply and demand, and without these, there is no profit.

She asks a question, you answer.

Also known as white label SEO, this is the type of product that is supplied by the provider and rebranded by the reseller. To the client, it will appear that the reseller IS the producer when in reality, he is merely outsourcing the work to a provider. But that is not where the problem lies. In most cases, the problem is between the reseller and the provider. We will discuss that some other day.

For now, what's important is to be able to help everyone determine if they are fit to become resellers. Now that you have an idea of what private label SEO is, you now more or less know if this is the kind of business for you. But to be sure, here's a list of people or companies that may be suited to reselling this service.

You are qualified to resell if you are:

An SEO company - Search engine optimization is a multi-billion dollar industry with a global audience. That's why a lot of investors are bent on setting up their own SEO company. Want to avoid spending on staff, office space, and IT infrastructure? Outsource your SEO and focus on gathering clients instead. Are you currently servicing retail clients and you want to take in more campaigns without hiring more people? Outsource it. Want to grow your SEO business without additional upfront investment?

A PPC company - Pay per click advertising often goes hand in hand with SEO and if you provide natural search methods, you most likely provide PPC to your clients as well. Ask your white label SEO provider and chances are they also provide pay per click advertising.

An online advertising company - if you're running ads or creating them, you qualify too. That's because the best online marketing providers also often have web design and content creation teams that you can tap.

A web design company - Same as above. You can take in more clients without growing your team and shouldering the expenses. One strategy is to focus on new and big clients and then outsource smaller projects.

A PR agency - Public relations firms specialize in building the reputation of their clients. To execute all their strategies, they will need assistance in creating content, publishing that content online, improving the online visibility of clients, "burying" negative comments, and the list goes on. Take note that major providers of private label SEO services also offer online reputation management so they understand your perspective. They also can help you with your Internet-related needs.

A Social media optimization provider - Because of the demand for marketing services related to Facebook, Google+, Twitter, and pother social networks, a lot of SMO providers struggle to meet the demand. That is why they opt to outsource some projects and take a cut from the deal instead. They get to keep clients and earn from projects.

A freelancer - If you provide any of the services above but you are a one-man team, the white label SEO way is the best path you can thread. It has the most benefits for you since you know the business. You want to expand your business and increase your profits but you don't have the extra money yet to grow your office and your team. The best way to approach this problem is by assigning your projects to your "own" white label team.

A salesman/manager by nature - Finally, if you have a knack for managing teams and clients or selling stuff, then you qualify as a reseller. While SEO, web design, and other online marketing related services are complicated, the idea behind reselling is easy. You find clients and projects then outsource the projects to the provider. You make your profit by marking up the provider's original price.