Part of being a white label SEO reseller consultant is
staying up to date with what’s happening in the online marketing industry and
knowing what services will be popular in the coming year. Being knowledgeable
in these areas ensures you are able to provide the best business advice to your
clients. If you’re this kind of reseller, you should read on about internal site
search. It’s a different kind of search that not only improves your client
website’s usability, but also integrates well on their marketing plan.
Apparently, some marketers have already started using their
website’s search box or search feature to make more leads and sales. Are you up
to date with this? Are your clients using this site feature as well? If a
recent research is any indication, there’s a bigger chance that you have yet to
capitalize on this opportunity.
Majority of
Retailers Ignore Site Search Data
Nearly 57% don’t use site search data (Image: ELI Systems)
Internal site search can provide insightful data and perhaps
be integrated into a business’s marketing plan. Unfortunately, most of the
respondents do not use this data, ELI Systems’ Globale-Commerce Site Search Survey found. The company asked retail brands how
they used site search when it comes to improving user experience. White label
SEO resellers need to read this report.
In summary, this is how researchers put their main findings:
“Site Search is among retailers’ top three priorities for 2014 yet many e-commerce
marketers lack resources and know-how to use search to significantly enhance
their marketing campaigns.”
(Image: ELI Systems)
When asked how they use site search data for their marketing
programs, a majority 56.9% of respondents said they currently do not use this
data. It’s quite unfortunate as data from the search box is rich in information
that can help your retail clients sell more. For instance, what items are
visitors searching for the most on the site? Do they call popular products by a
different name?
The bright side is nearly 27% use it to create SEO landing
pages populated with site search results. Another 24% integrate data into their
email marketing campaigns. Marketers also confirmed using site search data it
for creating custom banners, retargeting ads, and other initiatives. The main
reason why they do not use it is limited resources (50%).
Site Search
Optimization Plans for 2014
While nearly 57% of retailers currently do not use site
search data to improve their online marketing, some 47% plan to do so in 2014.
This presents various opportunities for whitelabel SEO resellers and consultants, web designers and programmers, and
other experts in the Internet marketing field. The Global eCommerce Site Search
Survey also asked retailers what their priorities will be in this area and here
are their answers:
Site search features retailers want for 2014 (Image: ELI Systems)
Retailers are looking to implement A/B testing more than
anything next year, with 28.8% of respondents saying they will add this feature
in 2014. Quick view windows (25%), personalized search history (20%), and
refinements (19.6%) are some of the other features marketers will add in 2014.
By helping your retail clients connect with programmers and designers who can
implement these site search functionalities, you’ll be able to help them
improve their business.
What’s certain is that you will need more SEO-optimized
content when you start implementing search site functionalities. For instance,
in A/B testing, the traffic coming from site search query is split into two.
Instead of using only one landing page, you will need another one. This means
more product descriptions and articles need to be written. More images need to
be sourced, edited, and uploaded. So before you seek help from developers and
programmers, make sure first that your trusted outsource SEO provider can handle the increase in demand for more content, images, and
pages. Without a scalable backend, it will be difficult to implement site
search changes.
The Main ‘Search’
Clients Need Help With
Retailers or not, your white label SEO reseller clients will
need help from you when it comes to search engine optimization. Some clients
are starting to see the positive effects of SEO on their business and are
planning to spend more on it. However, SEO’s growing complication is convincing
owners to simply outsource the initiative instead; it’s easier to outsource it
than learning and experimenting.
63% of marketers will spend more for content in 2014 (Image: Webmarketing123)
A separate study by Webmarketing123 found that the number of marketers relying on agencies for
SEO and search engine marketing has risen 50%. And in the same way as helping
clients in site search efforts, helping clients in SEO also means being able to
generate sufficient content to fuel their online strategy. It means having a
reliable backend provider with sufficient writers, graphic designers, and video
editors to provide your client with all the content they will need. Content is
a huge opportunity for resellers and providers as 63% of marketers from B2B and
B2C sectors are looking to increase their spending on content in 2014.
Whether internal site search or search engine optimization,
you need to help clients in these two “searches.” You can look for credible
programmers and developers to assist with implementation of site search
features but before you do, make sure you have a reliable white label SEO
reseller program provider that can supply the content needed to implement these
changes.
